Look, his pants are on fire. What did you expect?

When you run a competition that aims to find the worlds biggest liar you can't accuse the winner of cheating and expect any sympathy. You only have yourself to blame. The competition took place at the Bridge Inn and no doubt there was much in the way of liquid refreshment available but that does not excuse this kind of behaviour:

Spectators at the World's Biggest Liar contest abused the winner for "not being Cumbrian", despite it being open to competitors from all over the world.