It's my browser baby

The Limey Brit wades in on the net advertisers who think it might be a really cool idea to subject us to full motion TV advertising while we browse the InterWeb thing.

Once again, we see that internet marketers haven't grasped the fact that people get their media fix online because it's different from TV. The tricks that work with a TV's captive audience have not, do not and will not work on the internet, where the populace is free to leave the moment you start wasting their time.

I practice this particular bit of behaviour often, usually when I arrive at a web site that puts one of those stupid flashy advertising windows up right over where I'm reading.